Gig Economy Platform (PaaS)

AppJobs Global is a platform that provides curated information for gig workers and gig platforms alike, with the purpose to enable viable solutions for flexible work.

As a Community Marketing Manager at AppJobs, I have created, implemented and optimized digital marketing funnels for the acquisition and retention of community members across +100 cities & +10 languages.

Here are some highlights of this journey.

Audience personas and segmented content

• Concluded the research and definition of user personas lead to the production of segmented content for the company's blog, Community Stories.

Brand, UX & SEO

• With a focus on user intent and SEO keywords, the brand messaging was developed from Appjobs to Appjobs - Making money with apps. Nowadays, this tagline has changed as the focus of the company has evolved.

Email & Marketing Automation

• Developed and deployed automated email-marketing communication for different gig worker persona segments. Optimized content by A/B testing subject lines, content, and automated flows.